{"product_id":"sony-alpha-a7c-mirrorless-digital-camera-with-28-60mm-lens-silver","title":"Sony Alpha a7C Mirrorless Digital Camera with 28-60mm Lens (Silver)","description":"\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e\n\u003cdiv class=\"title_OMS5rN7R1Z\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\"\u003eKey Features\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e24.2MP Full-Frame Exmor R BSI Sensor\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eBIONZ X Image Processor\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eUHD 4K30p Video with HLG \u0026amp; S-Log3 Gammas\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e693-Point Hybrid AF System\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e2.36m-Dot OLED Electronic Viewfinder\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e3.0\" 921.6k-Dot Vari-Angle Touchscreen\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e5-Axis In-Body Image Stabilization\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eShooting Up to 10 fps, ISO 50-204800\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eBluetooth and Wi-Fi Connectivity\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eFE 28-60mm f\/4-5.6 Lens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ea7C: Compact and Capable\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eMixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the silver \u003cstrong\u003eSony a7C\u003c\/strong\u003e offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eExmor R Sensor, BIONZ X Processor, and 4D FOCUS\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1643746.jpg\" alt=\"\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e24.1MP Full-Frame BSI Sensor and Image Processing\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1655288.jpg\" alt=\"\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eFast Continuous Shooting and Recording Versatility\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter.\u003cbr\u003e\u003cbr\u003eAlso, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1655286.jpg\" alt=\"\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eFast Hybrid Autofocus\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eCovering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.\u003c\/li\u003e\n\u003cli\u003eLock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.\u003c\/li\u003e\n\u003cli\u003eReal-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVideo Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv data-selenium=\"videoIframe\"\u003e\n\u003cdiv class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_Nvv9thaUIK\"\u003e\u003ciframe id=\"widget10\" class=\"iframe_Nvv9thaUIK\" title=\"Movie Feature | Alpha 7C | Sony | α\" src=\"https:\/\/www.youtube.com\/embed\/NIGfmqT5HRU?autoplay=0\u0026amp;start=0\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.bhphotovideo.com\u0026amp;widgetid=9\u0026amp;forigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1594030-REG%2Fsony_ilce7cl_s_sony_alpha_a7c_mirrorless.html%2Foverview\u0026amp;aoriginsup=1\u0026amp;vf=1\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-6=\"true\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUHD 4K Video Recording in XAVC S Format\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInternal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.\u003c\/li\u003e\n\u003cli\u003eFull HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.\u003c\/li\u003e\n\u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eIn addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv data-selenium=\"videoIframe\"\u003e\n\u003cdiv class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_Nvv9thaUIK\"\u003e\u003ciframe id=\"widget12\" class=\"iframe_Nvv9thaUIK\" title=\"Sample Video | Alpha 7C | Sony | α\" src=\"https:\/\/www.youtube.com\/embed\/6fWU0e6W8QY?autoplay=0\u0026amp;start=0\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.bhphotovideo.com\u0026amp;widgetid=11\u0026amp;forigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1594030-REG%2Fsony_ilce7cl_s_sony_alpha_a7c_mirrorless.html%2Foverview\u0026amp;aoriginsup=1\u0026amp;vf=1\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-6=\"true\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eS-Log3 and Other Color and Gamma Controls\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAffording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eUse the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eHLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.\u003c\/li\u003e\n\u003cli\u003eS-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1655287.jpg\" alt=\"\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eDespite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCompact and Versatile Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1643744.jpg\" alt=\"\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eIntegrated EVF and Vari-Angle LCD\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eCompact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.\u003c\/li\u003e\n\u003cli\u003eA 0.39\"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.\u003c\/li\u003e\n\u003cli\u003eRear 3.0\" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1643738.jpg\" alt=\"\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eMagnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.\u003c\/li\u003e\n\u003cli\u003eThe large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"shopify","offers":[{"title":"Default Title","offer_id":42201672941657,"sku":"14070","price":27999000.0,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/5450\/7353\/files\/1779961800.jpg?v=1780482183","url":"https:\/\/dossindo.co.id\/products\/sony-alpha-a7c-mirrorless-digital-camera-with-28-60mm-lens-silver","provider":"Sony Center","version":"1.0","type":"link"}